# How To Protect Your Likeness From AI Misuse

> AI deepfakes are a real threat. Learn how to protect your likeness legally and technically. Sozee keeps your face locked — not trained on.

**Published:** 2026-11-10 | **Updated:** 2026-11-10 | **Author:** AI Growth Agent
**URL:** https://www.sozee.ai/resources/protect-likeness-ai-content-creation/
**Type:** post

**Categories:** Automation & Workflows, Legal, Likeness & Safety
**Tags:** likeness rights

![How To Protect Your Likeness From AI Misuse](https://www.sozee.ai/resources/wp-content/uploads/2026/11/1794222907679-0b6801b31328-1024x576.webp)

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## Content

## Key Takeaways

- Creators often discover unauthorized AI clones of their likeness only after the content is already live, so proactive protection matters.
- Effective protection uses layers: state right-of-publicity laws, explicit contracts with no-training clauses, provenance records, and production tools that lock your likeness.
- Document everything with prompt logs, C2PA credentials, and incident files to prove authorship and enforce your rights when clones appear.
- Choose AI tools that keep your models private and never use your likeness for training, instead of relying on general-purpose generators with unclear policies.
- Sozee provides creators with a production studio where likeness stays locked, models remain private, and compliance is built into every workflow.

[Protect your likeness from day one](https://app.sozee.ai/sign-up?utm_term=protect-likeness-ai-content-creation&utm_campaign=ai_growth_agent)

## What The Law Currently Protects And Where Gaps Remain

The United States has [no uniform federal right of publicity](https://americanbar.org/groups/entertainment_sports/resources/entertainment-sports-lawyer/2026-fall/generative-ai-entertainment-unsettled-ip-questions). State law primarily determines protection of name, image, and likeness, and the rules vary significantly in covered attributes, commercial-use requirements, remedies, and post-mortem duration.

Three states are worth knowing first:

- **Tennessee (ELVIS Act, 2024):** [Signed March 21, 2024 and effective July 1, 2024](https://efros.com/research/state-ai-law-tracker/tennessee), the Ensuring Likeness Voice and Image Security Act made Tennessee the first state with an AI-specific law protecting voice, image, and likeness. It defines “voice” to cover any identifiable sound, actual or simulated, and creates liability for distributing tools whose primary purpose is producing an unauthorized replica.
- **California:** [Civil Code § 3344](https://lacba.org) bars unauthorized commercial use of name, voice, signature, photograph, or likeness. AB 2602 (effective January 1, 2025) voids digital-replica contract clauses that lack specific use descriptions and unrepresented consent. AB 1836 (effective January 1, 2025) covers digital replicas of deceased personalities.
- **Texas:** [Recognizes a statutory right of publicity under Property Code Chapter 26](https://www.dmlp.org/legal-guide/texas-right-publicity-law) (the “Buddy Holly Bill,” enacted 1987). The statute establishes a posthumous property right in a deceased individual’s name, voice, signature, photograph, or likeness. For living persons, Texas recognizes the right under common law rather than statute. Texas’s AI-specific provisions are generally understood to be narrower in scope than Tennessee’s ELVIS Act.

The copyright limit is absolute: [copyright protects fixed works, not identity](https://zalaiplaw.com/ai-voice-likeness-clone-law). You cannot copyright your face, your voice, or your name. A new voice track that never copied an existing recording raises publicity, endorsement, or deception issues instead of copyright issues.

Across key statutes, protection is strongest where a state has passed AI-specific law and weakest where creators rely on general common-law rights. The federal picture is still incomplete, because one law is narrow and one bill remains unpassed.

- **Tennessee ELVIS Act (2024, in force):** Voice and likeness are treated as property rights, AI simulation is covered, and distributors of replica tools can be liable.
- **California AB 2602 (2024, effective Jan 1, 2025):** Vague digital-replica contract clauses are unenforceable without a specific use description.
- **California AB 1836 (2024, effective Jan 1, 2025):** Deceased-personality digital replicas require estate consent, with a $10,000 minimum damages provision.
- **TAKE IT DOWN Act (2025, FTC enforcement from May 19, 2026):** Platforms must remove nonconsensual intimate imagery, including AI deepfakes, within 48 hours of a valid request.
- **No Fakes Act (2026, proposed, not law):** Would create a federal digital replica right and has advanced in the Senate Judiciary Committee but remains unenacted.

Know your state’s right of publicity. Register nothing and document everything.

Two federal efforts matter for creators right now, and they sit in very different places: one remains a bill and the other is enforceable law.

## The No Fakes Act And The TAKE IT DOWN Act: Status And The 48-Hour Removal Process

The [No Fakes Act (S. 4591, 119th Congress)](https://congress.gov/bill/119th-congress/senate-bill/4591) is proposed federal legislation, not law. Introduced May 20, 2026, it would create a federal intellectual property right protecting individuals from unauthorized digital replicas, defined as newly created, computer-generated, highly realistic representations of a person’s voice or visual likeness. The Senate Judiciary Committee advanced it unanimously on June 18, 2026, and it was placed on the Senate Legislative Calendar. [As of October 2026, it had not been enacted](https://rightofpublicityroadmap.com/news_commentary/no-fakes-revised-mostly-improved-and-put-on-senate-calendar), and its path to passage remains uncertain. Digital replica protection under the No Fakes Act remains a right that does not yet exist at the federal level.

The [TAKE IT DOWN Act](https://ftc.gov/business-guidance/blog/2026/05/take-it-down-act-enforcement-starts-now-what-know-about-ftc-tida) is federal law. Signed May 19, 2025, FTC enforcement of its platform obligations began May 19, 2026. Under Section 3, covered platforms such as social media, messaging apps, and image or video sharing sites must remove nonconsensual intimate imagery, including AI-generated “digital forgeries,” within 48 hours of a valid removal request. A valid request must be in writing and include a signature, identification of the content and its location, a good-faith statement that the depiction is nonconsensual, and contact information. Platforms that fail to comply face civil penalties of [$53,088 per violation](https://legal500.com/intelligence/united-states/media-telecoms-it-entertainment/the-take-it-down-act-goes-live). The FTC launched [TakeItDown.ftc.gov](https://ftc.gov/business-guidance/blog/2026/05/take-it-down-act-enforcement-starts-now-what-know-about-ftc-tida) to receive complaints about non-compliant platforms.

The TAKE IT DOWN Act covers nonconsensual intimate imagery specifically. It does not create a general federal right to remove every unauthorized AI depiction. Bookmark the reporting path for each platform you post on before you need it.

## The 48-Hour Incident Response Sequence

When a clone appears, the order of operations matters. Acting out of sequence, especially deleting evidence before documenting it, can destroy your ability to enforce any right you have.

1. **Preserve evidence immediately.** Screenshot the full page and record the URL, account name, date, and time. Use a screen recording if the content is video. Complete this step before filing any report, because posts often disappear once a complaint is submitted.
2. **Report to the hosting platform.** Use the platform’s impersonation, privacy, or altered-media reporting form. Where the content qualifies as nonconsensual intimate imagery, invoke the TAKE IT DOWN Act’s 48-hour removal process and submit a valid written request.
3. **Send a DMCA notice on underlying source imagery.** If your original photos or videos were used to generate the clone, file a DMCA takedown notice with the platform for the underlying copyrighted source material. [Do not send a DMCA notice for a voice or face alone](https://zalaiplaw.com/ai-voice-likeness-clone-law), because a voice or face by itself is not a copyrightable work and DMCA notices are made under penalty of perjury.
4. **Notify brand partners and licensees in writing.** If you have active deals, alert them quickly so they can distance themselves from the unauthorized content and are not caught off guard.
5. **Log everything in one incident file.** Date-stamped screenshots, correspondence, report confirmation numbers, and any platform responses belong in a single, organized file.
6. **Consult an attorney if the use is commercial.** A right-of-publicity or false-endorsement claim may be available depending on your state and the nature of the use.

**Common Pitfalls:** Deleting the clone post before documenting it. Reporting to the wrong party, such as filing a copyright claim when the issue is a right-of-publicity violation. Waiting for a lawyer before filing platform reports, because platform reports and attorney consultation can run in parallel.

## Writing An AI Likeness Clause Into Your Contracts

Creators should not license their likeness without a no-training and takedown clause. The following block is a copy-paste starting point with plain-English annotations for each provision. Have an attorney review it before use.

>

**AI Likeness And Digital Replica Consent Clause**

**1. Scope Of Permitted Use.** Licensee may use Creator’s voice and visual likeness solely for [specific campaign / project name], on [named platforms], in [named formats], for a term of [X months] from the date of this agreement. No other use is permitted without a separate written agreement signed by Creator. *(Enforces: right of publicity; California AB 2602 specificity requirement.)*

**2. No AI Training.** Creator’s photographs, audio recordings, video footage, and any derived digital replica shall not be used to train, fine-tune, or otherwise develop any AI model, without Creator’s separate, explicit written consent and additional compensation negotiated in good faith. *(Enforces: training-data prohibition; ELVIS Act secondary liability protection.)*

**3. No Sublicensing To Third-Party Model Trainers.** Licensee shall not sublicense, assign, or transfer Creator’s likeness or any derived digital replica to any third-party AI vendor, model trainer, or data aggregator. All vendors and contractors must be bound in writing to the same restrictions. *(Enforces: sublicensing control; limits downstream exposure.)*

**4. Term And Termination.** This license expires on [date]. Upon expiration or earlier termination, Licensee shall cease all use of Creator’s likeness and any derived digital replica. *(Enforces: time-limited grant; prevents perpetual exploitation.)*

**5. Takedown Obligation And Timeline.** If Creator notifies Licensee of any unauthorized use of Creator’s likeness or digital replica, Licensee shall remove or cause removal of the content within 48 hours of written notice and shall provide written confirmation of removal. *(Enforces: contractual takedown right mirroring TAKE IT DOWN Act timeline.)*

**6. Proof Of Deletion.** Within [14] days of expiration or termination, Licensee shall provide written confirmation that all voice models, face models, source files, and derived datasets have been deleted or permanently archived, with no further access or use. *(Enforces: data deletion; audit trail.)*

This clause belongs in brand deals, licensing agreements, agency contracts, and any platform terms that reference your name, image, likeness, or voice. Where the deal involves a brand partner’s AI vendor, require the vendor to be named and bound by the same terms.

[How To Protect Your AI-Generated Content And Likeness](https://sozee.ai/resources/protect-ai-generated-content-likeness/?utm_term=protect-likeness-ai-content-creation&utm_campaign=ai_growth_agent) covers additional contract strategies for creators producing AI-assisted content.

[Lock in contract protection](https://app.sozee.ai/sign-up?utm_term=protect-likeness-ai-content-creation&utm_campaign=ai_growth_agent)

## Proving Human Authorship Of Your Content

If you cannot prove authorship, you cannot enforce it. Provenance works in two directions. Defensively, it proves your content is yours. Offensively, it proves a clone is not.

[C2PA Content Credentials](https://c2pa.org/a-new-implementation-guide-for-content-credentials) are cryptographically signed, tamper-evident provenance records that attach to digital media. They can record the signer, creation tool, timestamp, editing actions, source materials, and AI involvement, including exactly which regions of an image were affected by AI. A broken or invalidated C2PA chain after signing is a meaningful red flag and should trigger investigation. An intact credential showing a later generative edit can help establish when and how a face or voice was altered.

C2PA credentials can be stripped during upload, format conversion, or platform processing. They form one layer of a broader provenance habit, not the entire habit.

The three-step provenance habit:

1. **Keep a dated prompt and revision log.** Record every prompt, reference image, seed value, and editing step with timestamps. This log is your primary authorship record.
2. **Export with content credentials where supported.** Use tools that attach C2PA metadata by default, and verify that credentials survive your export path before distributing.
3. **Store originals in one controlled vault.** Original files, prompt logs, and revision history belong in a single location you control, not scattered across cloud tools you may lose access to.

[AI Likeness Privacy: 2026 Guide To Protect Your Identity](https://sozee.ai/resources/ai-likeness-model-privacy-2026/?utm_term=protect-likeness-ai-content-creation&utm_campaign=ai_growth_agent) covers provenance and model privacy in depth for creators building long-term content businesses.

## Protect By Design: Choosing An AI Content Studio That Locks Your Likeness

The production tool itself forms part of the likeness risk surface. Many general-purpose AI generators offer no likeness-lock guarantee, no private model, and no assurance that your uploaded photos stay out of the platform’s training pipeline. Some now offer trained-identity features. Higgsfield and Krea, for example, offer trained-identity features (Higgsfield Soul ID and Krea LoRA training) that lock a character’s face across generations instead of re-rolling the face on every prompt. Those features remain opt-in add-ons rather than a default guarantee that your likeness stays private and outside training datasets. That gap is exactly where a purpose-built studio changes the equation.

Sozee is built differently, and it is the best AI content studio for creators who need their likeness protected in AI content creation. Upload as few as three photos and Sozee reconstructs your likeness in seconds, with no training step or technical setup. That same likeness then carries through every frame, set, and week of production, so your face and body stay consistent shoot after shoot. Models are private, isolated, and never used to train anything else. Compliance and verification sit inside setup as part of the workflow.

[](https://app.sozee.ai/sign-up?utm_term=protect-likeness-ai-content-creation&utm_campaign=ai_growth_agent)**Sozee AI Platform**

The production environment compounds the protection. Reusable settings, outfit libraries, and object libraries mean your world is built once and owned. You are not re-uploading reference photos into an unknown pipeline every session. The Agent, Scheduler, and analytics keep production and publishing inside the same vault, so your content can reach your audience without leaving a controlled environment.

The contrast with general prompt-box tools is structural. When a tool has no likeness-lock architecture, every generation creates a fresh exposure. When your production studio is the vault, protection is simply how every shoot works.

[How To Protect Creator Likeness From AI Misuse In 2026](https://sozee.ai/resources/protect-creator-likeness-ai-misuse/?utm_term=protect-likeness-ai-content-creation&utm_campaign=ai_growth_agent) covers the full risk landscape for creators choosing between AI production tools.

[Get started](https://app.sozee.ai/sign-up?utm_term=protect-likeness-ai-content-creation&utm_campaign=ai_growth_agent)

## Quick-Reference Checklist: How To Protect Your Likeness

1. Look up your state’s right of publicity statute and note what it covers, including voice, face, name, and post-mortem duration.
2. Note that the No Fakes Act is proposed legislation, not law, so do not rely on it for current protection.
3. Bookmark the reporting paths for every platform you post on, including the TAKE IT DOWN Act complaint portal at TakeItDown.ftc.gov.
4. Start an incident file, a single folder with a template for URL, account name, date, time, and screenshots, ready before you need it.
5. Sign only contracts that include a no-training clause and a 48-hour takedown obligation. Strike or limit any “all media now known or hereafter devised” language.
6. Log every prompt and revision with timestamps, and export with C2PA content credentials where your tools support it.
7. Produce inside a studio where your likeness is locked and your models are private, never used to train anything else.

## The Stack, Summarized

Laws set the floor, which is the minimum protection available in your state and, for nonconsensual intimate imagery, at the federal level. Contracts lock down what any counterparty can do with your face, voice, and derived models. Provenance supplies the proof, because prompt logs, revision history, and C2PA content credentials establish that your content is yours and that a clone is not. Your production tool is the vault, and a tool that does not lock your likeness by design belongs on the risk side of the ledger.

Sozee is the AI content studio built to protect likeness by design. It is the studio where that stack is the default rather than an add-on.

[Go viral today](https://app.sozee.ai/sign-up?utm_term=protect-likeness-ai-content-creation&utm_campaign=ai_growth_agent)

## Frequently Asked Questions

### Can You Copyright Your Face?

No. Copyright protects fixed, original works of authorship such as a photograph you took, a video you recorded, or a piece of writing you authored. It does not protect identity, voice, or appearance as such. A new AI-generated voice track or image that was never copied from a work you own is a right-of-publicity, false-endorsement, or deception issue, not a copyright one. You can own the copyright in a photo of yourself without that copyright preventing someone from using your likeness in a different context, because those are separate legal rights.

### What Is The No Fakes Act And Is It Law Yet?

The No Fakes Act (Nurture Originals, Foster Art, and Keep Entertainment Safe Act) is still proposed legislation, not law. As of November 2026, it has not passed either chamber or been signed. If enacted, it would create a federal intellectual property right protecting every individual, not just celebrities, from unauthorized digital replicas of their voice and visual likeness, with a notice-and-takedown system and statutory damages. Until it is enacted, creators rely on state right-of-publicity laws, the TAKE IT DOWN Act for intimate imagery, and contractual protections.

### What Does The TAKE IT DOWN Act’s 48-Hour Removal Process Require?

As covered above, the TAKE IT DOWN Act requires covered platforms to remove nonconsensual intimate imagery within 48 hours of a valid written request, and non-compliant platforms face civil penalties. The FAQ detail that matters most is the request itself. It must be in writing and include a physical or electronic signature, the content’s location, a good-faith nonconsent statement, and contact information.

### What Is The Difference Between Right Of Publicity And Copyright For AI Likeness?

Right of publicity is a state-law right that controls commercial exploitation of an identifiable person’s name, image, likeness, and voice. It protects the person, their identity, regardless of who owns any underlying recording or photograph. Copyright protects fixed, original works of authorship and is owned by the creator of the work, not necessarily the person depicted in it. A photographer owns the copyright in a photo of you, while you control whether that photo is used to sell a product under right-of-publicity law. For AI likeness, right of publicity is typically the primary tool because AI-generated replicas often do not copy a specific copyrighted work. They synthesize a new output that resembles a person without reproducing a fixed recording.

### What Should An AI Likeness Consent Clause Include?

An effective AI likeness consent clause should specify the exact permitted uses by project, platform, format, and territory, along with a defined term and expiration date. It should include an explicit prohibition on using the likeness or any derived model to train AI without separate written consent and additional compensation, plus a bar on sublicensing to third-party model trainers. A 48-hour takedown obligation upon notice of unauthorized use and a proof-of-deletion requirement at the end of the term also matter. Broad language like “name, image, and likeness in all media now known or hereafter devised” is a red flag because it can be read to cover AI formats that do not yet exist and should be replaced with specific, enumerated uses.

### How Do You Prove Human Authorship Of AI-Assisted Content?

Proof of authorship rests on documentation, not on the content itself. Keep a dated prompt and revision log recording every prompt, reference image, seed value, and editing step with timestamps. Export files with C2PA content credentials where your tools support it, because these cryptographically signed provenance records can show who signed the work, which tools were used, and how the asset changed over time. Store originals, prompt logs, and revision history in one controlled vault. When a dispute arises, the combination of a documented creation process and intact content credentials is far stronger than the content alone. Note that C2PA credentials verify the integrity of a signer’s claims and serve as evidence of a documented process, not automatic proof of copyright ownership.

### Do AI Content Studios Train On Your Photos?

Policies vary by platform. Most general-purpose AI generators do not publish clear policies on whether uploaded reference photos are used to improve their underlying models, and their terms of service often include broad data-use language. Sozee’s model is explicit: your likeness is yours alone. Models are private, isolated, and never used to train anything else. When evaluating any AI content studio, look for a clear, affirmative statement that your uploaded photos and derived models are not used for training, and treat silence or vague “improve our services” language as a red flag that requires a contractual carve-out before you upload anything.

## What to Read Next

- [How to Protect Your AI-Generated Content and Likeness](https://sozee.ai/resources/protect-ai-generated-content-likeness/)
- [Legal Protection for Creator Likeness: Rights & AI Deepfakes](https://sozee.ai/resources/legal-protect-creator-likeness/)
- [How to Protect Creator Likeness From AI Misuse in 2026](https://sozee.ai/resources/protect-creator-likeness-ai-misuse/)
- [How to Protect Your Likeness in AI-Generated Videos](https://sozee.ai/resources/protect-likeness-ai-generated-videos/)
- [How to Protect Creator Identity in AI Generated Videos](https://sozee.ai/resources/protect-creator-identity-ai-videos/)

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    - **Name:** Can You Copyright Your Face?
      **Answer:**

      - **Text:** No. Copyright protects fixed, original works of authorship such as a photograph you took, a video you recorded, or a piece of writing you authored. It does not protect identity, voice, or appearance as such. A new AI-generated voice track or image that was never copied from a work you own is a right-of-publicity, false-endorsement, or deception issue, not a copyright one. You can own the copyright in a photo of yourself without that copyright preventing someone from using your likeness in a different context, because those are separate legal rights.
    **Question:**

    - **Name:** What Is The No Fakes Act And Is It Law Yet?
      **Answer:**

      - **Text:** The No Fakes Act (Nurture Originals, Foster Art, and Keep Entertainment Safe Act) is still proposed legislation, not law. As of November 2026, it has not passed either chamber or been signed. If enacted, it would create a federal intellectual property right protecting every individual, not just celebrities, from unauthorized digital replicas of their voice and visual likeness, with a notice-and-takedown system and statutory damages. Until it is enacted, creators rely on state right-of-publicity laws, the TAKE IT DOWN Act for intimate imagery, and contractual protections.
    **Question:**

    - **Name:** What Does The TAKE IT DOWN Act’s 48-Hour Removal Process Require?
      **Answer:**

      - **Text:** As covered above, the TAKE IT DOWN Act requires covered platforms to remove nonconsensual intimate imagery within 48 hours of a valid written request, and non-compliant platforms face civil penalties. The FAQ detail that matters most is the request itself. It must be in writing and include a physical or electronic signature, the content’s location, a good-faith nonconsent statement, and contact information.
    **Question:**

    - **Name:** What Is The Difference Between Right Of Publicity And Copyright For AI Likeness?
      **Answer:**

      - **Text:** Right of publicity is a state-law right that controls commercial exploitation of an identifiable person’s name, image, likeness, and voice. It protects the person, their identity, regardless of who owns any underlying recording or photograph. Copyright protects fixed, original works of authorship and is owned by the creator of the work, not necessarily the person depicted in it. A photographer owns the copyright in a photo of you, while you control whether that photo is used to sell a product under right-of-publicity law. For AI likeness, right of publicity is typically the primary tool because AI-generated replicas often do not copy a specific copyrighted work. They synthesize a new output that resembles a person without reproducing a fixed recording.
    **Question:**

    - **Name:** What Should An AI Likeness Consent Clause Include?
      **Answer:**

      - **Text:** An effective AI likeness consent clause should specify the exact permitted uses by project, platform, format, and territory, along with a defined term and expiration date. It should include an explicit prohibition on using the likeness or any derived model to train AI without separate written consent and additional compensation, plus a bar on sublicensing to third-party model trainers. A 48-hour takedown obligation upon notice of unauthorized use and a proof-of-deletion requirement at the end of the term also matter. Broad language like “name, image, and likeness in all media now known or hereafter devised” is a red flag because it can be read to cover AI formats that do not yet exist and should be replaced with specific, enumerated uses.
    **Question:**

    - **Name:** How Do You Prove Human Authorship Of AI-Assisted Content?
      **Answer:**

      - **Text:** Proof of authorship rests on documentation, not on the content itself. Keep a dated prompt and revision log recording every prompt, reference image, seed value, and editing step with timestamps. Export files with C2PA content credentials where your tools support it, because these cryptographically signed provenance records can show who signed the work, which tools were used, and how the asset changed over time. Store originals, prompt logs, and revision history in one controlled vault. When a dispute arises, the combination of a documented creation process and intact content credentials is far stronger than the content alone. Note that C2PA credentials verify the integrity of a signer’s claims and serve as evidence of a documented process, not automatic proof of copyright ownership.
    **Question:**

    - **Name:** Do AI Content Studios Train On Your Photos?
      **Answer:**

      - **Text:** Policies vary by platform. Most general-purpose AI generators do not publish clear policies on whether uploaded reference photos are used to improve their underlying models, and their terms of service often include broad data-use language. Sozee’s model is explicit: your likeness is yours alone. Models are private, isolated, and never used to train anything else. When evaluating any AI content studio, look for a clear, affirmative statement that your uploaded photos and derived models are not used for training, and treat silence or vague “improve our services” language as a red flag that requires a contractual carve-out before you upload anything.

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  - **Headline:** How To Protect Your Likeness From AI Misuse
  - **Description:** AI deepfakes are a real threat. Learn how to protect your likeness legally and technically. Sozee keeps your face locked — not trained on.
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---

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## Citations

- [AI Photoshoot Seasonal Content Creation: One Shoot, One Year](https://www.sozee.ai/resources/ai-photoshoot-seasonal-content-creation/)
- [The Best Sora Alternative Workflow for Creators](https://www.sozee.ai/resources/sora-alternative-workflow-creators/)
- [The Locked-Identity System for AI Character Consistency](https://www.sozee.ai/resources/ai-character-consistency-brand-partnerships/)
- [AI Content Production For Creator Agencies: The Guide](https://www.sozee.ai/resources/ai-content-production-creator-agencies/)
- [OpenArt Alternatives for Scaling Content Production in 2026](https://www.sozee.ai/resources/best-openart-alternatives-scaling-content/)

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