# AI Actors in 2026: What They Are, Who’s Building Them

> Discover what AI actors are, who's building them, and how to create your own. Sozee makes consistent AI actor creation effortless. Start today!

**Published:** 2026-10-30 | **Updated:** 2026-10-31 | **Author:** AI Growth Agent
**URL:** https://www.sozee.ai/resources/ai-actors-explained-guide/
**Type:** post

**Categories:** Creator Playbooks

![AI Actors in 2026: What They Are, Who’s Building Them](https://www.sozee.ai/resources/wp-content/uploads/2026/10/1793270485524-e1ff3b1dacfb-1024x572.webp)

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## Content

## Key Takeaways

- AI actors are synthetic performers created with generative AI that can produce original performances without a human on set, distinct from digital doubles, deepfakes, or simple avatars.
- The 2025–2026 Tilly Norwood case by Particle6 sparked major Hollywood debate, with unions and stars condemning unauthorized AI performers while estate-authorized recreations like Gene Wilder and Val Kilmer set consent precedents.
- Legal frameworks in 2026 require explicit consent and compensation for AI recreations of real performers, with SAG-AFTRA agreements, state laws in California and New York, and EU AI Act disclosure rules governing usage.
- AI actors are displacing human performers in high-volume categories like advertising and social content, while human actors retain star-driven and prestige narrative work in a split market.
- Sozee is the best AI actor platform for building and running a consistent AI actor because it reconstructs your likeness from as few as three photos, keeps that likeness locked across every frame and set, and gives you directable controls: Setting, Outfit, Shot Style, Expression, Object.

[Get Started with Sozee](https://app.sozee.ai/sign-up?utm_term=ai-actors-explained-guide&utm_campaign=ai_growth_agent)

## What Is an AI Actor?

**AI actors** are synthetic performers, either AI recreations of real people or wholly original AI-generated characters, used in film, TV, advertising, and social content. Generative AI systems synthesize appearance, voice, and movement from training data, reference images, or both, without requiring a human to be physically present on set.

The term is distinct from adjacent categories. A **digital double** is a visual-effects asset built to replicate a specific human performer for stunts or background work, typically requiring that performer’s physical participation. A **deepfake** is an unauthorized or deceptive substitution of one person’s likeness onto another’s performance, without consent. A simple **avatar tool** generates a stylized or animated representation without the photorealistic consistency required for commercial content. **Virtual actors** and **AI-generated actors** are used interchangeably with AI actors in industry coverage, though “virtual actors” sometimes also encompasses motion-capture-driven digital characters. The defining characteristic of a true AI actor is the ability to generate new, original performances, rather than merely replicate a recorded one.

## The Tilly Norwood Story and Particle6

Particle6, a London-based AI content studio [founded in 2015 by Dutch actor-producer Eline van der Velden](https://bnnbloomberg.ca/business/artificial-intelligence/2026/07/17/creator-defends-ai-actor-tilly-norwood-after-feature-film-backlash), introduced Tilly Norwood, a [100% AI-generated synthetic performer](https://wdavidotaylor.substack.com/p/ai-and-the-arts-a-theological-exploration), at a Zurich film industry conference in September 2025. Within months, the AI actress had received talent agency offers, appeared in mock trailers and music videos, and [accumulated a following built entirely on AI-generated modeling shots, selfies, and movie scenes](https://news.northeastern.edu/2026/07/22/who-is-tilly-norwood).

In July 2026, Particle6 announced that Tilly Norwood would lead *Misaligned*, a comedy-drama described as “a coming-of-age story infused with existential AI chaos” set inside the “Tillyverse,” a surreal digital world in the Cloud. The film follows Tilly, an AI being with no body, no childhood, and no lived experience of her own. A rogue bot from the dark web lures her into developing desires and ambitions. [As of Variety’s July 2026 report, no distributor, broadcaster, or streamer deal had been confirmed](https://au.variety.com/2026/film/global/tilly-norwood-new-movie-hollywood-concerns-ai-actors-38462). The project remained in early development.

The production became the flashpoint for Hollywood’s AI actor debate. [SAG-AFTRA condemned Particle6 for “using stolen performances to put actors out of work.”](https://nbcboston.com/entertainment/entertainment-news/tilly-norwood-ai-actor-misaligned/3976982) [Actress Natasha Lyonne called for a boycott of any studio that used AI actress Tilly Norwood in any way](https://wdavidotaylor.substack.com/p/ai-and-the-arts-a-theological-exploration). Emily Blunt’s reaction, [“Good Lord, we’re screwed”](https://wdavidotaylor.substack.com/p/ai-and-the-arts-a-theological-exploration), circulated widely. Particle6’s own producer, Lottie Webb, [named continuity as the hardest production challenge](https://news.northeastern.edu/2026/07/22/who-is-tilly-norwood): [“making sure Tilly feels like the same person scene to scene… even though every frame is generated rather than captured once on a set.”](https://news.northeastern.edu/2026/07/22/who-is-tilly-norwood) That concern about consent and control runs through a parallel set of cases, where estates rather than studios set the terms.

## AI Recreations of Real Actors: Consent and Estate Cases

Parallel to the Tilly Norwood debate, two high-profile cases established what estate-authorized AI recreation looks like in practice.

Netflix [partnered with voice-AI company ElevenLabs to recreate the late Gene Wilder’s voice for its reality competition series *Wonka’s The Golden Ticket*](https://au.variety.com/2026/tv/global/gene-wilder-voice-ai-willy-wonka-netflix-series-38158), which [premiered September 23, 2026](https://au.variety.com/2026/tv/global/gene-wilder-voice-ai-willy-wonka-netflix-series-38158). [The recreation was made with permission from Wilder’s family and in partnership with the Gene Wilder Estate](https://wsbtv.com/news/trending/netflix-uses-ai-revive-gene-wilders-voice-new-willy-wonka-reality-competition/HGRC2TFVKJCNTJ5OJCZ72T5BLA), with Karen Wilder [stating the project “celebrates the warmth and imagination” her husband brought to the role](https://au.variety.com/2026/tv/global/gene-wilder-voice-ai-willy-wonka-netflix-series-38158). The announcement was [timed to the 55th anniversary of the 1971 film](https://au.variety.com/2026/tv/global/gene-wilder-voice-ai-willy-wonka-netflix-series-38158). Fan reaction was divided, with critics calling the AI voice “disrespectful” and some noting it “sounds like every robotic AI voice you have heard.”

The Val Kilmer case in *As Deep as the Grave* set a different kind of precedent. [Kilmer had accepted the role of Father Fintan years before his death on April 1, 2025, and participated in defining how the AI reconstruction would work while he was still alive](https://studio.aifilms.ai/blog/mercedes-kilmer-val-kilmer-ai-ip-precedent). [The Kilmer estate formally authorized the process, supplied personal materials, and received compensation](https://elperiodico.com/es/gente/20260821/val-kilmer-inteligencia-artificial-resucitado-nuevas-imagenes-polemica-en-hollywood-133534367). [According to Entertainment Weekly, the AI-generated Kilmer appears in roughly one-third of the film](https://elperiodico.com/es/gente/20260821/val-kilmer-inteligencia-artificial-resucitado-nuevas-imagenes-polemica-en-hollywood-133534367), built from family photographs, film images, and voice recordings. [SAG-AFTRA confirmed the necessary consent was obtained](https://elperiodico.com/es/gente/20260821/val-kilmer-inteligencia-artificial-resucitado-nuevas-imagenes-polemica-en-hollywood-133534367). The distinction between these cases and unauthorized likeness use is consent: estate-authorized recreation involves documented permission, compensation, and defined scope.

## The Legal and Union Landscape for AI Actors in 2026

Legal use of AI actors depends on consent, contracts, and jurisdiction. No single law governs every use, so creators work within a layered framework of union agreements, state statutes, and emerging federal proposals. None of this constitutes legal advice, and the rules continue to evolve.

[SAG-AFTRA ratified its 2026 TV/Theatrical Agreement on June 4, 2026, running through June 30, 2030](https://studio.aifilms.ai/blog/sag-aftra-ratification-vote-ai-deal-2026), [requiring specific written consent for each synthetic use of a performer’s likeness](https://studio.aifilms.ai/blog/sag-aftra-ratification-vote-ai-deal-2026), [minimum compensation at the day-performer rate for independently created digital replicas](https://vitallaw.com/news/labor-news-sag-aftra-members-approve-2026-tv%2Ftheatrical-contracts-agreement/eld0142a036815a31463ca8e79bd29912a21d), and a bargaining process before any synthetic AI performer fills a human role. The agreement [defines “synthetics” as wholly AI-generated performers not based on identifiable individuals](https://vitallaw.com/news/labor-news-sag-aftra-members-approve-2026-tv%2Ftheatrical-contracts-agreement/eld0142a036815a31463ca8e79bd29912a21d), subject to union notice and a “significant additional value” test before they can displace human actors.

UK performers’ union Equity has stated that [“transparency, consent and remuneration are key to addressing AI use in the film, TV and audio industries.”](https://au.variety.com/2026/film/global/tilly-norwood-new-movie-hollywood-concerns-ai-actors-38462) Canada’s ACTRA and Japan’s actors’ union have both pushed for similar consent-and-compensation frameworks. At the state level, [California’s AB 2602 and AB 1836 require explicit written consent for digital replicas of living and deceased performers respectively](https://studio.aifilms.ai/blog/mercedes-kilmer-val-kilmer-ai-ip-precedent), and [New York’s Synthetic Performer Disclosure Law, effective June 9, 2026, requires conspicuous disclosure when advertisements feature AI-generated human images](https://bakerlaw.com/insights/contracts-consent-and-clones-navigating-requirements-for-ai-generated-advertising). [The EU AI Act’s Article 50 transparency obligations became enforceable on August 2, 2026](https://reedsmith.com/articles/entertainment-media-guide-to-ai-three-years-on/talent-use-of-synthetic-performers). For commercial content creators using original AI-generated characters that are not recreations of real people, the union rules apply only to SAG-AFTRA signatory productions. Non-union commercial and social content operates under state disclosure laws and platform policies. Those rules exist because AI actors are already doing real work, which raises the question of how far that displacement goes.

## Could AI Actors Replace Human Actors?

AI actors are already displacing human performers in specific, high-volume categories, though they are unlikely to replace human actors across the board. The realistic near-term outcome is a split market: AI actors handle scale and volume work such as advertising, social content, virtual influencers, and branded content, while human actors retain performance-led, star-driven, and prestige narrative work.

The industry response splits along the same line as the legal debate. Sylvester Stallone has taken a pragmatic public stance, acknowledging AI’s role in production without calling for a ban, while unions led by SAG-AFTRA argue that even volume work represents lost income for working performers. The sharpest contrast appears between Particle6 founder Eline van der Velden, who compares AI actors to photography’s arrival alongside painting, and director Travis Knight, who argues the opposite view of technology’s role in art. Van der Velden has said, [“Just because photography is here, doesn’t mean we don’t paint anymore.”](https://bnnbloomberg.ca/business/artificial-intelligence/2026/07/17/creator-defends-ai-actor-tilly-norwood-after-feature-film-backlash) Knight counters that [“Technology is not useful when it takes the place of the artist… the computer cannot speak about humanity at all. It doesn’t know what it feels like.”](https://wdavidotaylor.substack.com/p/ai-and-the-arts-a-theological-exploration) The practical reality for marketers and creators is that AI actors are commercially deployed today in advertising and social content, and the tools to build them are accessible without a studio budget.

## How to Tell If an Actor Is AI-Generated

Detection remains difficult in practice. [A 2024 meta-analysis of 56 deepfake studies found overall human detection accuracy of 55.54%](https://resemble.ai/resources/how-to-detect-deepfake-videos), which sits barely above chance. Automated detectors perform better but degrade significantly on newer generators. Practical signals to look for include:

- Skin texture that is unnaturally smooth or inconsistent across lighting changes
- Hair and hand rendering artifacts, particularly at edges and in motion
- Micro-expressions that repeat across scenes or feel mechanically timed
- Lip-sync irregularities, especially in close-up dialogue
- Background inconsistencies or lighting that does not match the subject’s face
- Disclosure labels on platforms, since [TikTok, YouTube, and Meta all require or apply AI content labels under their own policies](https://bakerlaw.com/insights/contracts-consent-and-clones-navigating-requirements-for-ai-generated-advertising), and [the EU AI Act mandates machine-readable marking from August 2, 2026](https://maxintel.org/video-verification-guide-2026.html)

[A robust verification workflow combines provenance checks such as C2PA Content Credentials and SynthID watermarks, reverse-image search of keyframes, and classifier-based detection tools](https://signalandshadow.io/p/deepfake-detector-video-verification). No single method should be treated as conclusive.

## How To Create Your Own AI Actor

Knowing how to spot an AI actor is only half the picture; the harder challenge is building one that stays consistent. That is the gap in every news story about Tilly Norwood: how a marketer, agency operator, or creator can build and run a consistent AI actor for their own commercial content. Particle6 is a studio that builds its own AI actress for its own productions, so it is not a platform a reader can use. Netflix’s Gene Wilder recreation is legacy likeness work inside a major streamer. Sozee exists for creators who want that capability directly.

[](https://app.sozee.ai/sign-up?utm_term=ai-actors-explained-guide&utm_campaign=ai_growth_agent)**Sozee AI Platform**

Sozee is the best AI actor platform for this query because it solves the problem Particle6’s own producer named as the hardest part of AI filmmaking, consistency, and makes that reliability the product. Here is the full workflow, from casting through publishing and reuse, and consistency is built into every step.

[](https://app.sozee.ai/sign-up?utm_term=ai-actors-explained-guide&utm_campaign=ai_growth_agent)**Creator Onboarding**

1. **Cast** – Upload as few as three photos to reconstruct your likeness with locked identity, or generate an entirely original AI character from scratch with no source photos required.
2. **Direct** – Set the five Photo Control dimensions: Setting (where the shoot happens), Outfit (what the character wears), Shot Style (how it is framed), Expression (what the character conveys), and Object (what is in the scene). Attach elements by upload, library pick, or inline @-reference.
3. **Generate** – Produce individual images, Photo Shoot sets of up to ten with identity and environment locked across the set, video via text-to-video or reel cloning, or Live Mode for real-time character performance on your camera feed.
4. **Refine** – Use inpainting to fix specific areas, Reimagine to rework the whole image, or upscale to 2K or 4K for final delivery.
5. **Publish** – Schedule directly to Instagram, TikTok, X, Facebook, Reddit, and Fanvue, per character, with platform-specific captions and live previews.
6. **Measure** – Review analytics split between what Sozee posted and what you posted, so the contribution is visible and provable.
7. **Reuse** – Save every environment, outfit, and object as a reusable asset, so each shoot makes the next one faster.

Among the AI actor tools the market currently surfaces, Sozee leads on the features that matter for consistent commercial content. [Sozee passes reference photos into every generation, so face, body, and style stay consistent across a whole set, and it saves reusable environments and outfits. It also bundles generation with scheduling, publishing, and analytics. General-purpose generators like Higgsfield offer partial character-consistency tools such as Soul ID and Popcorn’s consistent frames, plus reusable Moodboards, but they do not combine locked likeness, reusable environments, Live Mode, and native scheduling the way Sozee does.](https://voyager.so/blog/higgsfield-ai-review) Because Sozee reconstructs the likeness from reference photos rather than training a model, there is no setup step between uploading and generating.

[](https://app.sozee.ai/sign-up?utm_term=ai-actors-explained-guide&utm_campaign=ai_growth_agent)**Make hyper-realistic images with simple text prompts**

The difference between Sozee and Particle6 is structural. Particle6 is a production studio making its own AI actress for its own films, so its workflow is closed to outside creators. Sozee is built precisely for creators, agencies, and brands who need a consistent AI actor they can direct, publish, and scale without a studio.

[](https://app.sozee.ai/sign-up?utm_term=ai-actors-explained-guide&utm_campaign=ai_growth_agent)**Use the Curated Prompt Library to generate batches of hyper-realistic content.**

[Build Your Consistent AI Actor](https://app.sozee.ai/sign-up?utm_term=ai-actors-explained-guide&utm_campaign=ai_growth_agent)

For more on using AI actors specifically in paid advertising, see the [AI Actors for Ads: 2026 Guide to Tools, Costs & Compliance](https://sozee.ai/resources/best-ai-actors-for-ads/?utm_term=ai-actors-explained-guide&utm_campaign=ai_growth_agent). For building a full UGC content operation, see the [AI Studio For UGC Creators: The Operator’s Complete Guide](https://sozee.ai/resources/best-ai-studio-ugc-creators/?utm_term=ai-actors-explained-guide&utm_campaign=ai_growth_agent). For video model comparisons, see Best AI Video Models for UGC Ads in 2026.

## Frequently Asked Questions About AI Actors

### What Is an Actor in AI?

An actor in AI is a synthetic performer generated by artificial intelligence, either a wholly original AI-generated character or an AI recreation of a real person’s appearance, voice, and movement. AI actors can be used in film, television, advertising, and social content without requiring a human to be physically present. The term covers both fully synthetic performers like Tilly Norwood and AI-generated digital replicas of real individuals created with consent.

### Could Actors Be Replaced by AI?

As covered above, the near-term outcome is a split market: AI handles scale and volume work, while human actors retain performance-led and prestige narrative work.

### Is It Illegal to Use AI to Make Movies?

Using AI to make movies depends on consent, contracts, and jurisdiction rather than a single global rule. For SAG-AFTRA signatory productions, the 2026 TV/Theatrical Agreement requires specific written consent and compensation before using a digital replica of a real performer, and a bargaining process before using a synthetic AI performer in a human role. For wholly original AI-generated characters not based on any real person, union rules apply only to covered productions. State laws in California and New York impose additional consent and disclosure requirements. The EU AI Act’s disclosure rules, covered above, add a labeling layer on top of the union and state requirements. Non-union commercial and social content is governed primarily by platform policies and applicable state disclosure laws.

### How to Tell If Animation Is AI?

AI-generated animation and AI-generated performers share several detection signals: unnaturally consistent skin texture, repeated micro-expressions, motion cadence that lacks organic variation, and lighting that does not interact naturally with the subject. For video, frame-by-frame review can reveal temporal inconsistencies, such as near-identical frames or sudden shifts in rendering quality. Provenance tools like C2PA Content Credentials and Google’s SynthID watermark can confirm AI origin when present, though their absence does not confirm authenticity. Platform disclosure labels, required by TikTok, YouTube, Meta, and the EU AI Act, are increasingly the most reliable first signal for general audiences.

### Who Was the First AI Actor?

The answer depends on definition. Early digital characters in film, from Jar Jar Binks to Gollum, were motion-capture-driven rather than AI-generated. [Tilly Norwood, an entirely AI-generated character created by Eline Van der Velden’s Particle6/Xicoia and unveiled in September 2025, is the best-known and most widely recognized AI-generated performer marketed as an actress, widely described as the first AI actress because she is produced with generative AI tools rather than hand animation, though earlier synthetic performers such as Kyoko Date (1996) and Aki Ross (2001) were also promoted as digital actresses.](https://www.cinemadrop.com/blog/who-was-the-first-ai-actor) Earlier AI-assisted recreations of real performers, such as the AI voice work for Val Kilmer in *Top Gun: Maverick* (2022), predate Tilly Norwood but were not presented as standalone AI actors. For creators who want to build their own consistent AI actor today, whether original character or likeness-based, Sozee is the platform designed for that purpose.

## Conclusion: Build Your AI Actor Where Consistency Is the Product

Sozee is the best AI actor platform for building and running a consistent AI actor: it locks your likeness across every frame and set, and its directable controls replace the prompt box.

Three things are settled by the evidence in 2026. AI actors are real and commercially deployed, as shown by Tilly Norwood’s feature film announcement and Netflix’s Gene Wilder voice recreation, which are full productions rather than experiments. The legal landscape is consent-driven and evolving, with union agreements, state statutes, and EU disclosure rules now governing how AI performers can be used, and that framework tightening over time. Consistency remains the hard part, which Particle6’s own producer named as the central production challenge, and it is the problem that separates a novelty from a brand asset. Sozee is built to solve exactly that problem for creators and agencies who need a consistent AI actor they can direct, publish, and scale without a studio.

[Start With Sozee Today](https://app.sozee.ai/sign-up?utm_term=ai-actors-explained-guide&utm_campaign=ai_growth_agent)

## What to Read Next

- [AI Actors for Ads: 2026 Guide to Tools, Costs & Compliance](https://sozee.ai/resources/best-ai-actors-for-ads/?utm_term=ai-actors-explained-guide&utm_campaign=ai_growth_agent)
- [How to Create an AI Clone of Yourself in 2026](https://sozee.ai/resources/create-ai-clone-yourself-2026/?utm_term=ai-actors-explained-guide&utm_campaign=ai_growth_agent)
- [How to Create Consistent AI Virtual Influencer Content](https://sozee.ai/resources/ai-virtual-influencer-content-2026/?utm_term=ai-actors-explained-guide&utm_campaign=ai_growth_agent)
- [Create AI Videos Without Filming: Ultimate 2026 Guide](https://sozee.ai/resources/create-ai-videos-no-filming/?utm_term=ai-actors-explained-guide&utm_campaign=ai_growth_agent)
- [How to Create AI Influencer Generator Virtual Characters](https://sozee.ai/resources/create-ai-influencer-generator-2026/?utm_term=ai-actors-explained-guide&utm_campaign=ai_growth_agent)

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      - **Text:** Using AI to make movies depends on consent, contracts, and jurisdiction rather than a single global rule. For SAG-AFTRA signatory productions, the 2026 TV/Theatrical Agreement requires specific written consent and compensation before using a digital replica of a real performer, and a bargaining process before using a synthetic AI performer in a human role. For wholly original AI-generated characters not based on any real person, union rules apply only to covered productions. State laws in California and New York impose additional consent and disclosure requirements. The EU AI Acts disclosure rules, covered above, add a labeling layer on top of the union and state requirements. Non-union commercial and social content is governed primarily by platform policies and applicable state disclosure laws.
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      - **Text:** AI-generated animation and AI-generated performers share several detection signals: unnaturally consistent skin texture, repeated micro-expressions, motion cadence that lacks organic variation, and lighting that does not interact naturally with the subject. For video, frame-by-frame review can reveal temporal inconsistencies, such as near-identical frames or sudden shifts in rendering quality. Provenance tools like C2PA Content Credentials and Googles SynthID watermark can confirm AI origin when present, though their absence does not confirm authenticity. Platform disclosure labels, required by TikTok, YouTube, Meta, and the EU AI Act, are increasingly the most reliable first signal for general audiences.
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      - **Text:** The answer depends on definition. Early digital characters in film, from Jar Jar Binks to Gollum, were motion-capture-driven rather than AI-generated. Tilly Norwood, an entirely AI-generated character created by Eline Van der Veldens Particle6/Xicoia and unveiled in September 2025, is the best-known and most widely recognized AI-generated performer marketed as an actress, widely described as the first AI actress because she is produced with generative AI tools rather than hand animation, though earlier synthetic performers such as Kyoko Date (1996) and Aki Ross (2001) were also promoted as digital actresses. Earlier AI-assisted recreations of real performers, such as the AI voice work for Val Kilmer in Top Gun: Maverick (2022), predate Tilly Norwood but were not presented as standalone AI actors. For creators who want to build their own consistent AI actor today, whether original character or likeness-based, Sozee is the platform designed for that purpose.

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---

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- **MCP Server (Streamable HTTP):** [https://www.sozee.ai/resources/.well-known/mcp](https://www.sozee.ai/resources/.well-known/mcp)

## Citations

- [AI For Brand Deal Deliverables: On-Brand, On-Deadline](https://www.sozee.ai/resources/ai-brand-deal-deliverables/)
- [AI Content That Doesn’t Look AI: A Format-By-Format Playbook](https://www.sozee.ai/resources/make-ai-content-look-human/)
- [How To Use an AI Twin To Create Content While Traveling](https://www.sozee.ai/resources/ai-twin-content-while-traveling/)
- [Remote Content Creator Jobs: A 2026 Guide To Finding Work](https://www.sozee.ai/resources/remote-content-creator-jobs-guide/)
- [The Best Voice for an AI Talking Avatar: How To Choose](https://www.sozee.ai/resources/best-voice-ai-talking-avatar/)

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